The first thing I saw when looking at this ad was a motorcycle rider struggling to balance his bike and enormous stacks of books. The rider and motorcycle along with the header of the ad are plastered with Ducati's name and colors, but the only logo shown is that of Xerox, whom the ad is actually about
The header of the advertisement reads, "We focus on translating and delivering Ducati's global publications. So they don't have to." This is basically saying that Xerox will handle the behind the scenes work while you get all of the attention. This message is conveyed by the Xerox boxes and Ducati user manuals being neatly stacked to the sides of the image while the motorcycle itself gets to stand in the center.

Looking back at the ending statement of the header, "So they don't have to," caused me to look deeper into the advertisement and see that the rider seems to be overwhelmed by trying to do multiple jobs at once, riding and working with the manuals. The rider has also positioned his bike towards an open door showing an exit away from all of the manuals. This further shows an inclination towards wanting to forget about the hassles of busy work and enjoy more exciting and engaging opportunities of ones business. Overall I can conclude that Xerox is using this advertisement to state that you and your business should use Xerox for all of your document management needs while you pursue the side of your business that you are passionate about; for example, racing motorcycles.

In regards to the rhetorical appeals The logos calls out a powerful brand, Ducati, to show that without Xerox, Ducati would be overwhelmed with the cost and time required to translate documents. the statement is further backed up with calculated statistics that display the cost and time savings in the fine print or the ad. The Ethos uses Ducati again but this time to in a supporting manner by stating: if clean and professional companies like Ducati use Xerox services why shouldn't you? This is further backed up by the statement, "Ready For Real Business," which leads into the pathos. The emotion of the Xerox brand in this advertisement in confidence. They are watching another powerhouse in its own regard struggle to keep up Xerox's efficiency. Xerox is openly stating that they are the best at what they do and everybody knows it.

Introduction

Hello and welcome to my blog. That's me in the top left up there. My name is Dana Malcolm Triplett but you can call me Dax. I am 19 and new to blogging. Normally I don't write online to express my opinions, and admittedly I do not understand twitter (seriously), but let's see how this goes. I'm a rising sophomore at Clemson University and am an engineering major. I have a passion for travel, music, and racing, or just speed in general. I just got my motorcycle license last month so I enjoy riding on the weekends with my dad and brother. Family is very important to me. In the picture above, I am with my brother, Bo, and sister, Grace. Bo is going to be a senior at Duke this fall and Grace is going into the 8th grade. One thing that I hate is vegetables. I just physically cannot eat them! I don't know why but hope that one day we will be able to come to terms with one another and agree on something other than disagreeing, in my stomach. I have always been taught to end things on a positive note so instead of talking about more things I hate, I was considering posting a picture of one of my dogs, there are 8 of them and they will be on here eventually, but at the moment I am fixated on food, and my need for it so, I am proud to say that Chipotle is finally open in Clemson and it is delicious.